Music You’re Missing Goes Independent: Expands into Creative Agency

Boston, Massachusetts Mar 4, 2025 (Issuewire.com) - After a multi-year partnership with Boston podcast network Big Night Media, Music Youre Missing is entering a new chapterone defined by independence and expansion. What began as a grassroots podcast has evolved into a respected name in the music industry, known for its commitment to spotlighting emerging talent. Now, the platform is taking the next stepnot just bringing all production in-house but launching a full-service creative agency.

The Evolution of Music Youre Missing

Music Youre Missing began as a passion project, highlighting underrated artists through its podcast and curated Spotify playlist. As the platform gained recognitionamassing over 25,000 followers, broadcasting live from top music festivals, and working alongside heavy hitters in the industryit evolved into more than just a podcast, with artists, venues, and brands alike looking to collaborate with MYM. As opportunities expanded beyond the podcast, founder Brendan Jeannetti recognized the need to consolidate MYMs growing influence.

Music Youre Missing was already functioning as more than a podcast, Jeannetti explains. We were booking talent for venues, consulting artists on marketing strategy and distribution, and running creative campaigns for brands. Taking a step back to build the backend infrastructure and position MYM as a creative agency was a necessary and strategic move.

What Music Youre Missing Offers

With a successful portfolio behind them, Music Youre Missing now offers a suite of services designed to bridge the gap between artists, venues, and brands. The agency specializes in:

• Talent Buying Curating and booking live music for venues and events, ensuring unforgettable audience experiences.
• Artist Management Providing short-term management and strategic guidance to elevate artists careers.
• Creative Activations Partnering with brands and businesses to integrate music and entertainment into their strategies through authentic, impactful campaigns.
• Content Creation Producing high-quality visuals for artists and brands, including concert photography, music videos, lyric videos, event recaps, and more.

What Sets Music Youre Missing Apart

Unlike many organizations in the music industry, Music Youre Missing was built from the ground up. Jeannetti didnt come from a music industry lineage or have financial backing from major investors. Every milestone MYM has reached is a product of direct industry experience, formal music business education, and a deep understanding of what independent artists and brands actually need to thrive.

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Too many people in this industry say, Lets take you to the moon. Thats not realistic, says Jeannetti. Growth in music takes time, the right opportunities, and a clear strategy. MYM is here to help artists, venues, and brands make informed decisions that actually move them forward.

MYM takes a strategic, no-nonsense approach to its workensuring that every campaign, collaboration, and project leads to real, tangible growth.

We take a realistic approach with every client, Jeannetti adds. Its easy to get caught up in visions of grandeur in the music industry, but our job is to educate, set realistic expectations, and create a plan that actually leads to growth. We work with artists, venues, and brands to ensure their efforts arent just creative, but strategic and sustainablehelping them build something legitimate and lasting.

Whats Next?

With the expansion of Music Youre Missings offerings, the internal team is growingnot just to enhance content output, but to foster a more collaborative creative environment. The agency now includes:

• Keegan Gleason Editorial Assistant
• Carly Scheidemantel Marketing Assistant
• Josh Allard Head Content Producer

This expansion allows for greater creative output and more opportunities to support clients at every level.

Additionally, MYM is introducing an expanded editorial presence with a brand-new blog featuring industry insights, concert reviews, episode recaps, and more, further solidifying MYM as a trusted voice in music culture.

The podcast remains a core pillar of MYM, but with a new, more personal format. Now produced independently, the show will take on a peer-to-peer approach, diving deeper into artist conversations beyond standard interview questions. The goal is to create meaningful discussions that explore not just the music, but the business and personal journeys behind it.

What excites me most about this next step for Music Youre Missing is having a dedicated team to collaborate with, says Jeannetti. For the first time, I have people I can bounce ideas off of, ask for insight, and truly work alongside. Its not just about growing the brandits about learning from each other and building something that has real impact for MYM and our clients.

With a growing roster of clients and an expanding team, this is an exciting time for Music Youre Missingand for those looking to collaborate with a brand that genuinely understands the music industry.

For more information, visit musicyouremissing.org.